// AI Search Intelligence

Search
intelligence
for the
AI era.


The way search works is changing faster than most businesses can track. Search Labs builds tools and advisory services to help you understand what is changing and stay ahead of it.

// What we do

Two ways
we work with you

Search Labs operates across two tracks: direct advisory work with businesses navigating AI-era search, and a suite of intelligence tools built on the same deterministic-first methodology.

Available now

Advisory and consultancy

AI search readiness assessments, technical SEO for modern search platforms, and strategic guidance for businesses navigating AI-driven discovery. We work across Shopify, Magento, WordPress, and custom or headless architectures.

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In development

Search intelligence tools

Four interconnected tools for metadata intelligence, topical analysis, site performance, and agile delivery. Built to work together and designed to replace manual SEO workflows with structured, repeatable processes.

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// AI search pipeline

The Google AI pipeline,
tracked and explained

We track every feature from experiment to global rollout. Each entry covers how it works, where it sits in the pipeline, and what it means for publishers, brands, and content teams.

View the full hub →

Graduated / Global

AI Overviews

Google's generative answer layer. Live in 120+ countries. Responsible for a 61% drop in traditional organic CTR across informational queries.

Graduated / Expanding

AI Mode

Conversational search powered by Gemini. 1B+ monthly users. A 93% zero-click environment that rewards being cited, not ranked.

Active / Global English

Preferred Sources

User-controlled domain prioritisation surfaced in AI Overviews with a visual badge. Operates entirely outside standard ranking algorithms.

Active Experiment

Deep Research

Agentic multi-step research that browses hundreds of sources asynchronously. Signals the long-term direction of where search is heading.

Either cited
or you
don't exist.

37%
Start discovery in AI tools
85%
Return to Google to verify
3x
Longer sessions in AI Mode
17%
YoY Google search revenue growth

Stay
informed.
Get early
access.

Our tools are in active development. We publish analysis of AI search changes as they happen. Register and we will notify you when tools launch and when significant changes hit the search landscape.

  • Tool launch notifications: Prism, Stratum, Ballast, Slice
  • AI search pipeline updates and analysis
  • No marketing. Unsubscribe at any time.

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