EXPERT SEO SPECIALISTS LOVING THE MELBOURNE LIFE!
A group of aggressive SEO and digital marketing testers. We test SEO theory and explain Search Engine Optimisation to you!
We will tell you what SEO means, how it’s value is measured differently from paid advertising and how to make it work incredibly well with your content for your organisation and for your customers.
By focusing on SEO, we uncover those organic search marketing opportunities that most agencies selectively neglect - this gives you a head start when you do feel like branching out into display advertising or marketing automation to reach more potential customers.
If you know what you need from us, then you are way ahead of the game.
What are our Services? What do we do? What is your brand? What is your product? We find those hidden 'organic search' 'gold mines' We eat - sleep - repeat - SEO!
Working remotely, Search Labs is not one of your typical SEO Search laboratories in Melbourne – we help our customer to optimize their content and create more focused and effective content marketing or lead genertion campaigns.
Most SEO websites, and therefore companies, actually most seo specialists claim their fame by ranking some obscure keyword like – ironically – ‘SEO Melbourne’ – which, look, is a good vanity metric, Only an SEO agency would try to rank for it, and only so that they can ‘show their vanity metric’ to a potential client like you.
What we do is:
- Analyse your current web solutions, we analyse the top sites ranking for the ‘selected keywords’ and phrases used by potential customers, AKA relevant traffic.
- We do the same for your top 3 online competitors – We analyse their websites, what are their web solutions? Are they doing that we should be doing? (we collect all the words that they all get traffic / potential customers with – this is our master keyword list)
- Things not strings – we break it down and extract the entities that they provide, and the problems that they service for your customers. Digital Marketing, for the most part is matching what the searcher wants with what you have,
- We do an On-site SEO health audit.
- We provide insight – statistically that will help you (should you wish to develop further) with social media marketing, and other digital channels that may fall under your digital marketing scope – all of these things will increase your brand awareness.
- We provide as series of ‘best approach paths’ and ‘internet marketing strategies’ to optimise your website – and help with high value rankings.
What we are looking at - in this crazy COVID-19 landscape?
More people online, People are much more critical of the sites they visit – people are more aware of a minipulative online marketing strategy. We reverse engineer those sites that are currently satisfying the searchers intent – and we advise how you can beat them.
Search Labs know how to Generate Real Traffic, Real Results, Real Conversations.
This scenario – people are home, they are spending a lot more time online, and overall, even though search volumes are up, demand for products are down. Native advertising is taking over, mainly because it tries to fill the gaps in traditional advertising – it puts more control in the searchers hands – the aim is to have you be the necessary solution to their problem.
How do you deal with this? This new way of being.
Well, it means you, and therefore we may need to pivot, and change things up a bit. Look at the old and compare it to now. We may need to look at a different way of engaging educated and critical searchers, combining audiences from organic and display advertising into base organic research.
Start showing up in Google search for the topics that they are looking for, we can help your content be relevant to that. We can help surface your site for more things more often. What do your customers need to understand about you during this pandemic? Can you help them in some way even with all these restrictions in place, and if so – how do we tell them?
We get it, being a small business owner, we understand that it’s tough right now and budget’s are tight but that doesn’t mean you should neglect SEO (Organic SEO).
What is SEO Marketing?
SEO or Search Engine Optimisation – is pretty much exactly what it sounds like.
It is the art and science of optimising the way your website appears in search engine results pages. We do this by making it easier for both the search engine and human searchers to clasify and categorise, therefore ‘find the most relevant information’ – when they are actually looking for it.
What is an SEO Strategy
The awesome thing about Everhardt and Search Labs, (Melbourne SEO Consultant mentioned above) and their logic behind content optimisation is that it focuses on both the technical and conceptually creative elements of your digital marketing effort. A well formed SEO campaign is a great way to grow the organic visibility of your website on Google and other leading social media platforms.
An SEO Strategy is the long term steps put in place to :
- Find out which terms or queries are used to describe the content on your competitors sites.
- From this, pick the ones that are relevant to your site.
- Optimise your site to increase visibility, traffic and conversions.
- Leverage this new focused traffic to satisfy other oportunities.
Through focused digital marketing like this you can increase your viaibility on Google and harvest the rewards – this is what happens when you dominate the Search Engine Results. Drive focused traffic to your site naturally. Be on the first page when a potential customer or clients searches for your thing, or talks about a problem that your thing solves. Meaning that the traffic that gets sent to your site is actually interested in what you have to offer.
Making your site ‘Google friendly’ is an itirative process and requires careful analyse of the terms (keywords) being used.
We help you to build links on relevant sites where your ideal customers hang out and discuss their problems and findings.
We build your credibility through omniprescense across the sites that matter and we develop optimised quality content for your site.
Because of the constant changes in this fluid and dynamic industry you really need an obsessive full time worker, and that is who I am.
I cant ‘not’ do this, SEO runs through my veins and I start to itch if I can’t do it.
Many business owners don’t have the time dedicate effort to their website.
This is where I step in, they hire an SEO expert to take care of optimising their site, its information architecture and its content.
Treat it like an e-commerce store
Every page is a step to help a searcher make a decision that leads towards a conversion.
Analyse that Data
Reverse engineer all your competitors to figure out what Google sees as ‘relevant’ – use this data to make your content stand out.
Optimise that content
Show Google exactly what you intend to do, make it easy for them to recommend you!
Strategy and tactics
Our aim is to take a look at the bigger picture, and then step on those stones to the top of page 1
Optimise those pages
Fix any errors that are stopping the search engine from stacking your page fairly.
Sometimes the hourly or daily rate just gets too expensive, and in these cases, we go down the consulting road.
Drop Us a Line
We would prefer to have a chat about your problems and see if we are able to help. Half the battle is finding someone that cares enough to fix the problems, and listen to the reasoning behind the solution. We would like to think that you are busy, and because of that we wont waste your time.
Experience You Can See from Marketing Professionals you can Trust (although we don't expect you to trust us), Results You Can See!
We work In The Most Competitive Industries Enterprise and Large Market Clients – they want a content marketing strategy that brings Results!
Top SEO Expert
Services We Offer
We fit in like a bespoke suit, we are a digital marketing agency that wraps around your business and its problems. We enjoy tailoring our strategies and solutions to offer every client the best possible outcome. At the moment COVID has switched the internet around a bit, but we love watching, learning and allowing our clients to pivot when needed.
National and International SEO
We have, and still work as an SEO consultants to some of the most competitive companies, serving customers and clients in some of the most competitive industries. Including; energy retail, education, legal, health care, the food industry, commercial products, dental and other top niches.
SEO and SEM Audits
We perform a detailed analysis of your site. Both the on page and off page performance is reviewed and compared to your competitors digital marketing strategy – We score it in a way that’s easy to interpret – It giving us a target to reach and a competitor to overcome – everyone who plays this game plays it with the same goal in mind, increase your customer base, or more importantly increase your bottom line.
Search Engine Marketing and Re Targeting
We will generate the tracking platform for your site – aimed at targeting those that have been to your business – or are like those that have been there. We will install the necessary tools and implement a re targeting strategy on social media channels like Facebook to help you split your budget and spend dollars on an audience more likely to convert into sales or customers.
Work With the #1 Search Engine Optimisation Experts in Melbourne
We work In The Most Competitive Industries Enterprise and Large Market Clients – Want Results! Search Engines look at customer behaviour, and so do we!
We Understand That No Two Businesses Are Alike
Even within the same vertical. We get our hands dirty and get into the nitty gritty.
We have shared our knowledge both on and off the Internet, educating small businesses on search engine optimisation, picking a PPC / display advertising budget, branding and organic digital marketing as a whole.
What Is Our Process
It all starts with a chat, We offer a FREE CHAT – just to test the waters, you can ask us questions, and if we can help, we listen and try to determine the digital marketing effort required, we will let you know what we can do to help you move up the ranks. If we reach what coders call ‘Flow’ then we offer our assistance. We discuss:
- The current state of play – where are you at, and who are your customers.
- What has and hasn’t worked.
- What has worked.
- What you have done to your site in the past.
- What your goals are.
- What has stood in the way.
- How do we go through, over, under or around whatever the roadblock is.
Why Should You Hire Us As Your Experts?
- We currently serve some of Australia’s largest companies in the most competitive marketing industries.
- A small speedboat that can change direction will always beat the Titanic.
- Small speedboat logic still works for superyachts when it comes to digital marketing strategy.
- We are more affordable and nimble and accessible than a large agency.
- We source the best in the business when we need them.
SEO isn’t easy, it is a complex and dynamic marketing beast. It scares people because they just cant dedicate the time and effort to stay on top of it all. WE CAN, and WE DO.
Why Is SEO Important For Your e-commerce Site / Store?
E-Commerce is heavily reliant on image advertising (display advertising) – and is even more successful, and cheaper when those display ads are shown to a potential customer who has shown interest in your ‘product or service’
SEO acts as the entry point, the trigger that allows that shopper to see your your site, and then your ads. Your traffic doesn’t necessarily increase, but your conversions do.
We believe that a potential customer needs approx. 7 digital touch points before they will convert across all digital marketing campaigns. Our system allows for that – but keeps you in control.
How Much Does SEO Cost?
Everything is an effor trade.
It all depends, it depends on how much effort is required to rank your current site, for a given query. It depends on how relevant your site is now – in relation to your competitors. It depends on your websites history, is it niched towards the current product or service.
Service costs vary from query to query. It all depends, nothing is set in stone.
Sometimes the target term for a page is easy to rank for, but convicing you (the client) that there are things than need to change in order for conversons to happen is a mission unto itself – in this instance its a time VS effort transaction.
I wont give you an exact cost until I understand you, your industry, your ambitions and business expectations better.
How does SEO help in business?
Statistically speaking, SEO traffic, or Organic Search Traffic has the highest conversion rate of all traffic sources found in digital marketing.
See these facts below 
- Businesses with a marketing strategy allocate on average 41% of their budget to SEO – (split across both Desktop and mobile devices)
- 88% of customers will call or visit a store within 24-hours of making search from a mobile device
- Updating existing content with fresh content can increase organic traffic volume by 111.3% – that is 113% increase in potential customers viewing your content.
- 82% of people who implemented an SEO strategy found it to be effective
- 70% of marketing clicks in Google search results go to organic, with 30% going to AdWords.
- 97% of consumers research a company via the internet
How Do I Know Your Are The Best?
I consider Search Labs the best specialist SEO agency in Melbourne, businesses like yours deserve someone who goes above and beyond, eats sleeps and repeats SEO. I don’t believe in some of these high-risk methods cheaper SEO’s use because I think this serves only the Search Engine, and the risky strategy usually only serves a single device type, like the mobile device, even though the majority of your sales may happen on desktop. – The search engine wants to serve relevance, and relevance to a human, and that is not ‘fly by night’. The only reason these methods are used is because they may temporarily fool the systems that are set in place to ‘catch’ these methods (tie your tongue around that one) – they exist purely to ‘churn and burn’ your site.
Given time, and volume and relevance to your customers, your content will out rank any fly by night website.
You Want To Start Today
Our services will help to not only to increase the amount of traffic and potential customers to your site – but also increase the total digital marketing revenue to your site. As your e-commerce SEO experts we can say from experience that a typical site can drive in as much as 30% of new orders through search engine optimisation. It has historically been natural for sites to spend a lot of money on paid ads, comparison engines, and Google shopping. But these days, specifically in a post COVID-19 world, more and more people are home, just surfing the web organically. This is where SEO shines!
Investing time and effort on improvements such as site structure and improving the user experience can make for better landing pages that in turn convert for both SEO and PPC.