The short answer: About 12 months.
The real answer: It depends.
The time taken to climb the search rankings and get your website on to page one depends on a range of variables including but not limited to:
- How unique is your product or brand?
- How much control do you have over your website and it’s content.
- How competitive is your niche?
- How much time, money and effort are your competitors putting in to their search marketing efforts?
In our experiance though:
Months 1-2 is building the foundations uppon which the SEO campaign can be built. On page optimisation including load speed, schema, page titles, URL structures, etc. This is the grind that makes sure your later SEO efforts are a success. You will be doing SEO but be prepaired to not se any real movements in the rankings.
Months 3-4 is content time (the SEO meat and pottatoes). New pages will be created, blogs written, FAQ’s answered and your site should start looking a whole lot better to prospective clients AND to Google! You will see yourself getting indexed for new keywords but will still probably be off the front pages.
Months 5-6 Your excellent content planning and creation in months 3-4 should be paying off but don’t stop now! You should be planning press releases and starting to seriously consider your backlink profile. More content on top of content. The pros amongst us will be looking to leverage their social media accounts to supercharge their content and draw more visitors to their site. By the end of month 6 you will start to see som serious gains in he search engine rankings. Whilst not on page one you will have established a nice rate of climb and will be well on your way.
Months 6-12 Now that your website is a well oiled ranking machine, it takes less effort to keep your momentum up. The latter months of a SEO campaign are a time of tweaking, finessing and CRUSHING YOUR COMPETITION! The content creation continues, the social outreach is turned up to 11 and your new found traffic volumes make it even easier for you to attain new ranking highs. Hopefully by now your management has seen suficient gains to justify your SEO spend and has green light you for even more domination. Month 6-12 is an ideal time to focus on your websites UX and conversion optimisation so you can turn even more of those juicy visitors in to paying customers!