Mark Traphagen form SEO Clarity once said - "In SEO, authority refers to the importance or weight given to a page relative to a given search query. Modern search engines such as Google use may factors (or isgnals) when evaluating the authority of a web page. Google wants to bring to the top the ones that are most likely to satisfy the user with accurate, reliable information that fully answers the intent of the query.
In terms of relevance from an SEO perspective, in all reality, the content that your site offers must be relevant to the query submitted, this is the search engines job, determining the relevance of a response. If it get's this step right then you are more likely to use this search engine for future searches, which in turn will alow the search engine to better position itself as the Relevant Authority within this space.
Experience the brightedge of aggressive SEO
I do not seek to learn from an amateur, I want advice from a professional with relevant experience in the field. Search Labs aims to provide you with the structure and terminology to make this a reality. Once you know which flags to fly, and which boxes to tick, then we can show the search engine that you are the most experienced provider of a given service or product, and your advice is relevant authoritative advice. This is how you win at the SEO game.
The bright edge of search means catching the shopper that would spend cash at a retail outlet just as they are looking for that store or it's products online - that is the brightedge to your SEO cloud.