Search Labs was founded in 2017 by Everhardt Strauss and Jake Boyle - two professional SEO's who saw a gap in the market. At the time Correlation based SEO was still seen as a niche endeavor, little did the world know that by 2020 this would be seen as the gold standard for SEO in the enterprise space.
It has now evolved into 'minimal viable SEO' a term coined by grand master correlation SEO expert Edward 'if the yoga pants fit' Kubaitus of Cora SEO and SEO Tool Lab.
Correlation based SEO allows you to determine what moves the needle in your niche, for your keywords and topic specifically.
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Last year, marketers spent over $135 billion on digital marketing content creation, according to Bright Edge; however, this content has limited value unless it is discovered and connected to ROI. With Search Labs and their agressive form of Content Performance Marketing, brands can plan, optimise, and measure campaigns based on actual content performance for the first time.
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