What do you get when a SEO Master and ICAgile certified Business Analysist teams up with a Chemist with over 12 years of sales and marketing experiance?

We are Search Labs!

A different kind of search engine optimisation agency.

In the world of SEO there is no room for marketing fluff.

We help you understand Google’s search engine, your competition and your clients behaviour then let the data do the talking.

Who is Everhardt Strauss?

At some point in every person’s life, they come to realise that the universe owes them nothing, and they need to become both the engine and the driver of their destiny.

In 2006, my ‘then girlfriend’ (now wife) woke me up from a slumber in a rented room above a restaurant in Dunedin New Zealand, and convinced me to head down to a travel agent – we purchased 2 one-way tickets to Australia and have never looked back.

I have had no formal education in marketing, design, photography, 3d modelling or SEO yet I have worked with some of the best in their respective games.

Through many long hours of hard work, I have found that this has all came very naturally to me – especially the never ending puzzle that is SEO.

I have loved all the different avenues down which life has thrown me, but when it came time to make a choiuce and build a business, I chose to to focus on high level, aggressive SEO – Search Labs SEO.

Who is Jake Boyle?

“You take the blue pill, the story ends. You wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes.” – Morpheus

That’s what I was like the first time I ranked a page to first position in Google. It blew my mind! From that moment on I was hooked and I knew SEO was the career for me!

Still to this day, most web users believe that the Google is there for them, cares for them and will only do and show them what is best… Then you take the red pill and you realise just how wrong you are!

Are SEO’s bad people? Hell no! But once you realise that for busines, search engine rankings are just another marketing tool there for the taking it changes the way you see and use the web for good.

That’s what I love, having the opportunity to offer my clients the red or blue pill.

Do you want to wake up and believe whatever, or do you want to take the red pill and discover just how far your company can go?

Their two forces combined!


As good mates prior to forming Search Labs Pty. Ltd. not a month would pass without Everhardt and I kicking back with a scotch and musing about the day when when we wouldn’t have to get up and go toil for “the man”.

Ev made the jump first and ran the successful SEO and digital marketing business Split Test Demographics for several years before finally, in October of 2018 we decided it was time to go big or go home.

Search Labs Pty. Ltd. was born!

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We are busy, and we would like to think that you are busy too. So we like to arrange a chat well in advance. Send us some details and we will get back to you – A S A P

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