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Full SEO Audit - Comprehensive Analysis and Optimization for Maximum Search Engine Visibility

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You have a website and are striving to increase your search engine visibility, drive more organic traffic, and establish your online presence.

Despite your efforts, your website's search rankings aren't improving as expected, and you're unsure of the underlying issues.

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Limited time offer. New SEO customers only. T&Cs apply.
SEO Content Audit - Improve your content strategy and optimize existing content for search engines.
SEO Technical Audit - Enhance your website's technical performance for better search rankings and user experience.
SEO E-E-A-T Audit - Establish your  experience, expertise, authority, and trustworthiness to boost search engine visibility.
SEO Backlink Audit - Strengthen your backlink profile and eliminate harmful or low-quality links.
SEO Entity Audit - Optimize your website's entities for improved search engine recognition and indexing.

My Site has Google Search Console set up and is over 90 days old

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Multiple factors can impact your website's search engine rankings, including content quality, technical performance, E-E-A-T, backlinks, and entities. Identifying and addressing these issues is crucial for enhancing your website's visibility and achieving your online goals.

Failing to conduct a comprehensive SEO audit can lead to persisting issues that hinder your website's search engine performance, limiting your potential for growth and success. By performing a full SEO audit and addressing the identified issues, you can significantly improve your website's search rankings, increase organic traffic, and establish a strong online presence.

A full SEO audit is the ultimate solution for identifying and addressing all aspects of your website that impact search engine performance. Our Full SEO Audit covers the following five key areas:

There is no reason to fly blind

At Search Labs, we specialize in providing next-level in-depth SEO Audits (both Technical and Content)  that cover all known aspects of of your website and it's content. These audits may be requested at any time - you might implement a whole raft of changes and then see a reason to do more - or Google may do a algorithm update and you might feel a need to review your current positioning. Your website will be analyzed by a professional SEO auditor, and Search Labs will present to you a comprehensive report that outlines specific areas that need to be improved - as well as areas where the competition may be lacking and you can capitalize on their weaknesses.

In addition to that, Search Labs will offer concrete advice and tactics for optimizing your content in order to enhance your rankings in search engines and attract more visitors to your website. With our assistance, you will be able to effectively optimize your site structure, information architecture and content, resulting in increased online visibility and the expansion of your company, your exposure and your digital footprint.

How about we just talk about what you need

If you were to look purely at the headings of your most important pages, could you figure out what you sell, and how to buy it?

Google has revealed their 2021 "How Search Works" report containing some interesting statistics on crawling and indexing. As per the report, Google currently crawled over 130 trillion webpages, which is an incredible number given that the average human brain has only ‘only’ 86 billion brain cells. SearchLabs believes that the easier we make it for the search engine, the greater our ROI.

Which pages are the tier 1 pages on your site, and which queries are driving traffic?

Once we complete a SEO audit, we will have started using data from your Google Search Console, and Bing Webmaster Tools - these tools will allow us to see which are your 'tier 1 pages' - which are the 20% of pages that pull in 80% or more of your traffic.

These are the pages that we will be focusing on, to tune out your competition. These are the pages that will hurt them most, if we don't optimize them, and also hurt competitors the most if we do.  SEO is a ZERO-SUM game, there is a winner and a loser. We do not like losing. 

How often are you reflecting on the terms used to find your content?

The problem is that a company's growth and success can be hampered if it is not visible enough on the pages that contain the results of its search. If the content of a company's website is not optimized for search engines, the company may not be able to attract the customers or clients it seeks or generate the volume of traffic it requires.

How often are you reflecting on the terms used to find your content?

The problem is that a company's growth and success can be hampered if it is not visible enough on the pages that contain the results of its search. If the content of a company's website is not optimized for search engines, the company may not be able to attract the customers or clients it seeks or generate the volume of traffic it requires.

If Your content doesn't paint a clear picture, quickly, then the Search Engine Can't Know To Recommend You To Your Potential Prospects.

How often are you reflecting on the terms used to find your content?

There is plenty of documentation on Google, its crawlers and the way in which it parses data - Google starts with the page source code, and if it can 'figure it out' in the source, then there is no need to try and add more math into the equation than necessary - we are of the belief that the most energy efficient way way to provide information to Google is the best way. We practice MVPSEO (Minimal Viable Product SEO) on all device types, primarily building the site for mobile devices using correlation SEO Tools like CORA SEO - a correlation based tool, as well as Screaming Frog, a tool used to identify technical SEO issues for our technical SEO Audit, and AHREFS and SEO PowerSuite which provide keyword data and domain authority information.  

There are 3 algorithms that we always want to please in Search Engine Optimization, Discover, Crawl and Index 

These 3 algorithms come in different flavors at different times of the month.

DISCOVERY
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The first ones job is to find new content, and an audit makes sure that the content is 'findable' and that the terms in the links pointing to that content help the engine to categorize and catalogue the content on that new page.

CRAWL
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be able to read the content and then use the words and image on each page to place this content in its massive index somewhere - this one is the second step in the 'put this content online' process. 

INDEX
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content that it has parsed through its many calculations and it then indexes the content. This one is both complex to understand and very simple once you get over the initial hump.

How Google Seems to Work

Imagine Google as a librarian trying to organize and categorize all the books in a library. Each book represents a URL on the internet, and the content within each book represents the content within the corresponding URL.

To begin the indexing process, the librarian first needs to determine what the book is about. They do this by reading the title, table of contents, and scanning through the pages to get a general idea of what the book covers. Similarly, Google starts by reading the URL Structure, title tag, meta description, and content on the page to understand what the URL is about.

Next, the librarian looks for keywords and phrases (and possibly links, and images etc) to help them categorize the book. They might look for words like "technology," "recipes," or "deoxyribonucleic acid" to help them place the book in the appropriate section of the library. Google apparently does something similar by analyzing the content on the page and looking for relevant keywords and phrases to help them understand the subject of the content. (we know this because they have patents that mention things like TF-IDF, LSI, Entities and semantic relationships)

Once the librarian has identified the category for the book, he or she will place it on the appropriate shelf, along with other books on the same topic. Similarly, Google seemingly indexes the URL and places it in its appropriate category within the search engine's database.

Just like a librarian needs to regularly update the library's catalog and move books to new shelves, Google needs to regularly crawl and index new content on the internet. When a new book is published and it refers to an existing book, this is known as a citation, and there are a few ways that content can be cited in order to validate Google’s understanding.

This way, both the librarian and Google can ensure that their users can easily find the information they require.

It should be known, that everything we know about how Google works is either advice provided (unclearly) by Google, or by obtaining correlation based testing results from thousands of testers at our disposal.

At the end of the day, Google has 2 aims, 1 - to provide the most relevant response to a searchers query, and 2 - to keep users coming back to Google to get their internet based information.

There are 2 crawlers we want to monitor, Discovery and Refresh - these give insight into search performance.

The difference between a 'discovery' search engine crawler and a 'refresh' search engine crawler.
As a chef, the quality of ingredients that I stock in my restaurant’s pantry can make or break the success of my dishes. Stocking only fresh and high-quality ingredients is essential for creating delicious meals. I take great pride in ensuring that my pantry shelves are always filled with the finest ingredients, so I can create masterpieces for every customer.
You have two types of suppliers: one who brings in new ingredients that you've never used before, and another who brings in ingredients that you need to replenish.
The first provider works like a discovery search engine, which is tasked with finding fresh content that the search engine has yet to come across. This crawler scours the web, looking for new pages, websites, and other digital content that has just been published.
Just like the supplier who brings you new ingredients, the 'discovery' crawler helps ensure that the search engine's index stays up-to-date with the latest and most relevant content.
The second supplier is like a 'refresh' search engine crawler, whose job is to revisit pages that the search engine has already indexed to check for any changes or updates. This crawler looks for changes in content, such as updated information, new images or videos, and other updates that might have been made to a page since it was last crawled. Just like the supplier who brings you ingredients that you've used before but need to replenish, the 'refresh' crawler ensures that the search engine's index reflects the most accurate and up-to-date information.
Both types of crawlers are critical to ensuring that the search engine's index is comprehensive and relevant to users. Without the 'discovery' crawler, new and important content may not get indexed, and without the 'refresh' crawler, old or outdated content may continue to be displayed in search results.
By working together, these crawlers help ensure that the search engine delivers the most accurate and useful results to its users.
Similarly these 2 providers mean that you have the newest most exciting ingredients, and that any scientific breakthroughs like Sous-vide mean your recipes are cutting edge!

A Comprehensive SEO Audit, shows you where you are, so that you can plan.

If organizations do not properly optimize their processes - 'research to publication', they run the risk of missing out on prospective leads, customers, and money even being exposed to their brand, message or product.

Inadequate rankings and exposure in search engines can also be detrimental to a company's reputation and reduce the overall growth potential of the business.

How do we work through a SEO Site Audit?

A thorough SEO Content Audit is required in order to solve this problem, and the payoff for doing so is that it is vital. This particular kind of audit entails examining the content of a website and locating areas where it could be improved, such as the utilization of keywords, meta tags, headers, and other areas. Businesses can verify that their content is optimized for search engines and that they are optimizing their online visibility by completing an SEO Content Audit. This gives companies the ability to attract the most customers possible to their websites. This may ultimately result in improved ranks on search engine results pages (SERPs), greater traffic to their website, and ultimately, an increase in the number of leads, customers, and money.

User Experience Audit

here are 2 kinds of site, those that get traffic and make not money, and those that get less traffic, but generate much more revenue

The difference is simple - searcher intent

content optimization-SOP
That is the grease, the leading SEO factor that cannot be calculated mathematically, even with a comprehensive SEO Website Audit - no SEO Audit Process can tell you mathematically if your content allows the searcher to do what they need to do, in order to move down the funnel. What Search Labs can do though, is show you which words are required to help the searcher make the right choice. Or leave if they aren't for you.

Correlation SEO is the hardest part of SEO

SEO Audit, On Page SEO Issues

We use a customized version of the most hard-core correlation based SEO content auditing software in existence* - called CORA SEO by Ted Kubaitis. well over 1000 factors are tracked every day to provide us with the most comprehensive on page SEO information available on the market today. There is no tool quite like this customized specifically to your use case. If you want 'what is working now' then our expert SEO Auditors are the only viable source of truth, other than the search engines themselves - and they wont spill the beans.

100% based on which signals indicate a ranking increase.

Our Technical SEO Auditor Performs a Technical Site Analysis

Technical analysis goes beyond just page structure, it breaks down into the two functions mentioned below, Folder structure and Physical VS Virtual silo structure.

Folder Structure

People often forget that the folder structure has nothing to do with the way a user traverses your site. BUT it does have to do with the way the content is categorized. 'blue leather men shoes' are a sub category of 'leather shoes' which is a sub category of 'mens shoes' - the structure helps the engine to find the thing the searcher is looking for.

root/shoes/mens/leather/blue/

Physical vs Virtual Silo's

The example previously provided is more closely related to a physical silo,  a Virtual silo is used when the URL structure has been in place for a while, and we don't want to upset the inherent back-links gained over time. A virtual silo is built by effectively linking your content together so as to create a user flow.

SEO Analysis of Information Architecture and Website Structure

What is the shortest path to the information required at the time.

make it as easy for the searcher to get to the thing that they have asked of the search engine. Why make it hard, if someone whats to buy your thing, let them buy your thing.
An SEO audit should not be rushed. To find fundamental causes of the issues harming your online health, it just takes time. When making significant modifications to a website, due diligence is necessary, and an SEO auditor must do a complete round of topical research, entity analysis, user research, user intent analysis and a complete technical audit in order to give accurate, effective and practical recommendations.

There is no universally applicable 'SEO audit' - it spans content, crawlability, technical structure and information architecture to name but a few of the aspects that both a searcher and a search engine bot will judge your site and content on.

There is no universally applicable 'SEO audit' - A comprehensive SEO audit will span content, crawlability, technical structure and information architecture.

These are but a few of the aspects that both a searcher and a search engine bot will judge your site and content on when trying to determine relevance to the query that they have submitted to the Search Engine.

While some technical features are essential for all websites, a situational analysis should be conducted at the beginning of an SEO audit to zero in on areas of focus for that site.

Don't rush the auditor, one size doesn't fit all. 

An SEO audit should not be rushed. To find fundamental causes of the issues harming your online health, it just takes time. When making significant modifications to a website, due diligence is necessary, and an SEO auditor must do a complete round of topical research, entity analysis, user research, user intent analysis and a complete technical audit in order to give accurate, effective and practical recommendations.

There is no universally applicable 'SEO audit' - it spans content, crawlability, technical structure and information architecture to name but a few of the aspects that both a searcher and a search engine bot will judge your site and content on.

There is no universally applicable 'SEO audit' - A comprehensive SEO audit will span content, crawlability, technical structure and information architecture.

These are but a few of the aspects that both a searcher and a search engine bot will judge your site and content on when trying to determine relevance to the query that they have submitted to the Search Engine.

While some technical features are essential for all websites, a situational analysis should be conducted at the beginning of an SEO audit to zero in on areas of focus for that site.

This is Search Labs

Search Labs is the leading solution for finding or generating more organic traffic for small and medium businesses and catering to to enterprise organizations and government agencies and organizations. With our Smarter Edge SEO solutions from our search laboratories, you can beat the dull side of SEO and get in front of  more customers by helping them find the bright edge of Organic Search - We make sure that your product descriptions highlight key product features and help your search rank highly, more visibility equals more sales.
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