You have a website and are striving to increase your search engine visibility, drive more organic traffic, and establish your online presence.
Despite your efforts, your website's search rankings aren't improving as expected, and you're unsure of the underlying issues.
At Search Labs, we specialize in providing next-level in-depth SEO Audits (both Technical and Content) that cover all known aspects of of your website and it's content. These audits may be requested at any time - you might implement a whole raft of changes and then see a reason to do more - or Google may do a algorithm update and you might feel a need to review your current positioning. Your website will be analyzed by a professional SEO auditor, and Search Labs will present to you a comprehensive report that outlines specific areas that need to be improved - as well as areas where the competition may be lacking and you can capitalize on their weaknesses.
In addition to that, Search Labs will offer concrete advice and tactics for optimizing your content in order to enhance your rankings in search engines and attract more visitors to your website. With our assistance, you will be able to effectively optimize your site structure, information architecture and content, resulting in increased online visibility and the expansion of your company, your exposure and your digital footprint.
Google has revealed their 2021 "How Search Works" report containing some interesting statistics on crawling and indexing. As per the report, Google currently crawled over 130 trillion webpages, which is an incredible number given that the average human brain has only ‘only’ 86 billion brain cells. SearchLabs believes that the easier we make it for the search engine, the greater our ROI.
Once we complete a SEO audit, we will have started using data from your Google Search Console, and Bing Webmaster Tools - these tools will allow us to see which are your 'tier 1 pages' - which are the 20% of pages that pull in 80% or more of your traffic.
These are the pages that we will be focusing on, to tune out your competition. These are the pages that will hurt them most, if we don't optimize them, and also hurt competitors the most if we do. SEO is a ZERO-SUM game, there is a winner and a loser. We do not like losing.
The problem is that a company's growth and success can be hampered if it is not visible enough on the pages that contain the results of its search. If the content of a company's website is not optimized for search engines, the company may not be able to attract the customers or clients it seeks or generate the volume of traffic it requires.
The problem is that a company's growth and success can be hampered if it is not visible enough on the pages that contain the results of its search. If the content of a company's website is not optimized for search engines, the company may not be able to attract the customers or clients it seeks or generate the volume of traffic it requires.
There is plenty of documentation on Google, its crawlers and the way in which it parses data - Google starts with the page source code, and if it can 'figure it out' in the source, then there is no need to try and add more math into the equation than necessary - we are of the belief that the most energy efficient way way to provide information to Google is the best way. We practice MVPSEO (Minimal Viable Product SEO) on all device types, primarily building the site for mobile devices using correlation SEO Tools like CORA SEO - a correlation based tool, as well as Screaming Frog, a tool used to identify technical SEO issues for our technical SEO Audit, and AHREFS and SEO PowerSuite which provide keyword data and domain authority information.
The first ones job is to find new content, and an audit makes sure that the content is 'findable' and that the terms in the links pointing to that content help the engine to categorize and catalogue the content on that new page.
be able to read the content and then use the words and image on each page to place this content in its massive index somewhere - this one is the second step in the 'put this content online' process.
content that it has parsed through its many calculations and it then indexes the content. This one is both complex to understand and very simple once you get over the initial hump.
Imagine Google as a librarian trying to organize and categorize all the books in a library. Each book represents a URL on the internet, and the content within each book represents the content within the corresponding URL.
To begin the indexing process, the librarian first needs to determine what the book is about. They do this by reading the title, table of contents, and scanning through the pages to get a general idea of what the book covers. Similarly, Google starts by reading the URL Structure, title tag, meta description, and content on the page to understand what the URL is about.
Next, the librarian looks for keywords and phrases (and possibly links, and images etc) to help them categorize the book. They might look for words like "technology," "recipes," or "deoxyribonucleic acid" to help them place the book in the appropriate section of the library. Google apparently does something similar by analyzing the content on the page and looking for relevant keywords and phrases to help them understand the subject of the content. (we know this because they have patents that mention things like TF-IDF, LSI, Entities and semantic relationships)
Once the librarian has identified the category for the book, he or she will place it on the appropriate shelf, along with other books on the same topic. Similarly, Google seemingly indexes the URL and places it in its appropriate category within the search engine's database.
Just like a librarian needs to regularly update the library's catalog and move books to new shelves, Google needs to regularly crawl and index new content on the internet. When a new book is published and it refers to an existing book, this is known as a citation, and there are a few ways that content can be cited in order to validate Google’s understanding.
This way, both the librarian and Google can ensure that their users can easily find the information they require.
It should be known, that everything we know about how Google works is either advice provided (unclearly) by Google, or by obtaining correlation based testing results from thousands of testers at our disposal.
At the end of the day, Google has 2 aims, 1 - to provide the most relevant response to a searchers query, and 2 - to keep users coming back to Google to get their internet based information.
