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Maximize Your Website's Potential with Architecture

Website architecture, often overlooked, rarely discussed - but effective when done right!

If your site is new then Search Labs can start off on the right foot!
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Building a new site? Build it right!
A Physical Silo

Physical Silos are the same as Pyramids

A physical silo is dependant on your physical folder structure. Generally this is preferred but there is a caveat.
What is a physical SEO silo
A Virtual Silo

Virtual Silos don't depend on physical structure

This is that caveat, if a existing url is in place then the penalty to change gfenerally outweighs the benifit. 
What is a virtual content silo
Flat Vs Pyramid

Pyramid VS Flat architecture - which one wins?

Once this is done, you have the SOP's (Standard Operating Procedures) to run your own campaigns.
Can we have both Silos?

A physical Silo from the URL perspective.

A physical URL silo structure is a website architecture technique that involves categorizing or siloing a website's content based on related topics. This is accomplished by establishing a hierarchical structure of categories, subcategories, and pages, each of which focuses on a specific topic or theme.

Each silo is designed to be self-contained and to have a clearly defined scope, with no content overlap between silos. This helps search engines understand the structure and organization of the website's content, increasing the likelihood that the site will rank well in search engine results pages (SERPs) for relevant search queries.

The URL of each page in a physical URL silo structure is structured to reflect its position within the hierarchical silo structure. If a page about "blue widgets" is part of a silo dedicated to widgets, it might have a URL like "" further down this path may be widgets that blue and are plastic - the URL for this might be something like "" This reinforces the silo's theme and provides additional context to search engines about the page's content.

Something to take note of is the hierarchy of this structure, and this may play well with your site and it's information architecture. If for instance your company makes a blue widget it both plastic and metal, then the order of the hierarchy needs to be determined before the URL structure is set in place.
If the site is new, let's get it right!
Existing sites are virtual power houses!

Virtual Silo's are all about the internal linking.

A virtual silo structure is a website architecture technique used in SEO that involves organising a website's content into separate categories or silos based on related topics, without changing the actual physical structure of the website.

In the previous example we talk about the physical placement of the 'blue-widget' page - in a virtual silop this is entirely a conceptual process.

A virtual silo structure, unlike a physical URL silo structure, does not necessitate the creation of new categories or directories on the website's server or URL structure.

Instead, the structure is created through internal linking, which connects pages in a hierarchical fashion based on their related topics.

A virtual silo structure, for example, could entail creating a series of landing pages, each focused on a different theme or topic, and linking these pages together in a hierarchical structure using internal links. Each landing page would contain links to related pages and content within the same silo, reinforcing the silo's topical relevance.

Virtual silo structures can be an effective SEO technique because they aid in the establishment of topical relevance and the creation of a clear hierarchy of content on the website, making it easier for search engines to crawl and understand the content. However, careful planning and execution are required to ensure that the internal linking structure is clear and intuitive for both users and search engines. However as with the previous physical silo structure, we still want to stop the cross polination of context. Blue widgets are still widgets and shouldnt be linked to or from the dog food silo - it doesn't matter if they are in the same physical silo or not.

Combine Physical and Virtual Silos for best results.

    Combining a physical URL silo structure with a virtual SEO content structure can be a powerful way to improve a website's architecture for search engine visibility and user experience. Consider the following steps:

Identify your website's main topics or themes:

  • Before you begin creating silos, you must first determine what topics or themes your website covers. This will assist you in developing a logical and well-organized silo structure that is simple to navigate.
  • Create a physical URL silo structure:

  • Create a physical URL silo structure: Once you've identified your main topics or themes, organise your content into separate categories or directories based on these themes to create a physical URL silo structure. Pages relevant to the theme or topic should be included in each category or directory.
  • Create a virtual SEO content structure:

  • In addition to the physical silo structure, create a virtual SEO content structure by using internal links to connect related pages within each silo. This will help to reinforce each silo's topical relevance and make it easier for users and search engines to navigate and understand your content.
  • Ensure that the physical and virtual structures are consistent:

  • Make sure the physical and virtual structures are consistent, and that all pages are properly categorised and linked within the appropriate silo. This will assist in ensuring that your website is well-organized and simple to use.
  • Optimize for user experience:

  • While optimising your website for search engines is important, it is also important to optimise for user experience. Make sure your silos are simple to navigate and that users can quickly find the content they need.
  • You can create a well-organized and optimised website that is both user-friendly and search engine-friendly by combining a physical URL silo structure with a virtual SEO content structure.

    Virtual + Physical Silo for the win!

    Build out a decent website based on research!

    68% of online experiences commence with the use of a search engine. Only 0.63 percent of Google searchers click on second-page results. 53.3% of all website traffic is generated by organic search results.

    Google Search, Google Images, and Google Maps account for 92,96% of worldwide traffic. SEO generates over one thousand percent more traffic than organic social media.
    Sixty percent of marketers cite inbound (SEO, blog material, etc.) as their highest-quality source of leads.

    Effective SEO can lead to a conversion rate of 14.6%.
    I want Science Based Website Architecture!

    Search Labs can help you understand how SEO works and what you need - We started as a 'scam watch' for some of our clients weeding out the snake-oil promises 

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    Our aim is to give you SEO the way we think it should be sold. We look at what the search engine wants, and we explain it to you, we charge you for over 10 years of knowledge and testing in the SEO space. Take it or leave it, we show you the truth. 

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    Search Labs® is the leading solution for finding or generating more organic traffic for small and medium businesses and catering to to enterprise organizations and government agencies and organizations. With our Smarter Edge SEO solutions from our search laboratories, you can beat the dull side of SEO and get in front of  more customers by helping them find the bright edge of Organic Search - We make sure that your product descriptions highlight key product features and help your search rank highly, more visibility equals more sales.

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