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A site audit from Search Labs can open your eyes to what is possible.

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A Technical SEO audit, at its heart is a complete review of every page, specifically the pages that are served in search engines, and it is to use a host of SEO tools to uncover any technical issues that may be standing in the way of ranking higher for a given topic or keyword. Actually, what would be more true, is seeking any 'blockers' that are stopping or hindering the search engine from completely accessing the content on your website.

Most people stop at looking for broken links or finding low Core Web Vitals scores.

At Search Labs we like to take a slightly different, overarching approach to website audits, and that is to crawl every single page and report on every issue or measurable metric we can identity - including page-speed insights if enough traffic has hit each page.

We use specialized SEO tools (Audit) to do a complete SEO website audit. We use systems that mimic search engine crawlers, and organic traffic so that the experience that is being audited is the same experience served to search engines and served to organic traffic. 

A comprehensive analysis is then presented to you with actionable steps including potential target keywords in a neat little audit report. Subsequent to the audit we can track both your SEO efforts and your SEO performance.
We also provide 'best practice' recommendations so that we can minimize the risk posed by potential issues leaving you with a bespoke search engine optimized website.

A focused on page SEO audit, looks at the information architecture of a single page, it may take into consideration some 'off-page factors' like the number of internal links or external back links to a page, or make use of audit tools to determine is the content is in fact relevant content.

A search engine's main function is to present a list of relevant responses to a query. The query usually also includes the target keyword. Your content strategy then reinforces your relevance to this term.

Our on-page audit makes use of a series of bespoke SEO tools that search the web and crawl the top ranking pages for the given query, then run every identifiable factor through a correlation tracking tool. It doesn't matter if it is an information page - like a blog page, or a conversion page - like a product page, we provide insight into 'what is considered quality content when trying to gain additional search engine rankings' We review a mix of both the quality of the content itself as well as they that it is displayed - sometimes a design 'style' makes uses heading tags instead of CSS. You as a client wouldn't know that the search engine uses heading tags to determine relevance or nesting of content. 

When we assess the content on individual web pages, we do this as a team effort. We can bring the technical know-how to the table, taking into consideration user experience and making use of Google Analytics to track internal customer movement with the aim of increasing search engine visibility. But you have a healthy understanding of your industry, and you can likely create a checklist of features and benefits required from content. When crawling a site, the search engine needs to calculate the value of the content it encounters.

SEO is predominantly concerned with organic traffic, however your website may be getting its traffic from a range of sources. When auditing the website content, we look to align the searchers expectation with the intent of the page. For example we select a information based keyword and then optimize the content on that page to provide information to the searcher - 'information intent' terms tend to have a much higher search volume than 'conversion intent' terms - they increase search engine visibility, or searcher visibility, but they do not necessarily correlate with an increase in conversions. 

However information intent terms do allow you, the website owner to make a pathway for this buyer. You can educate them, then present them with analysis and insights of their 'use case' and then a selection of options to choose from. The kicker is determining what type of education they need. We can assist in creating a content strategy that walks them through their entire buyers journey.

A link audit, sometimes known as a 'off-page audit' (Although we do also offer internal linking audits) is performing a gap analysis of all back-links; their strengths / weaknesses and anchor texts and if required, we can review the copy of the pages that hold the individual back links to determine how that link chain is bringing value to the searcher.

Sometimes back-links were generated to previous versions of a page, no referring to desktop version via mobile version, specifically related to the content on a page. 

The previous version might have been focused on the pricing of a product, whereas the new version is related to the blog, or code snippets.
We also look for links that are unnatural as these are indicative of 'cheating' do with this information what you will, but we believe you need to know what is going on.

We make use of a bespoke SEO toolset that can monitor the number of 'likes' that a specific page gets on social media (Facebook). 

We have noticed an increase in conversion rates when the traffic also enters the site via a social media post that has a high 'likes' count. This makes sense, if people react positively to your brand or product on social media then they are more likely to convert. People like content that see as relevant content and social media is a low commitment user engagement signal that acts avenue for them to find your quality content.

We can help you to monitor traffic inflow avenues via your Google Analytics account.