Search Labs: Leading the Revolution in Search Technology
If you go through the content on this site, you will see me often refer to the 1%. I was doing a talk with the revered Clint Butler (a devastatingly good SEO). We were talking about ‘why would you give the farm away for $1,000.00 (the cost of an hour of his time) - and we came to the agreement, that ‘only 1% of the people that consume this content will even take the first step - will even implement 1% of its teachings’. This keyword research is founded in that same principle. Only 1% of those that ingest this content will actually implement 1% of it. If you make it to 10% you will already have 10X’d your competition. People ask why SEO is so expensive - it is because it isn’t difficult, but it is hard - time consuming and can be boring and monotonous. Like getting a firearms license in Australia or New Zealand - SEO is designed to have the majority fall out of favor with the process. High Attrition means only the obsessed survive.
So, let’s dive into some advanced keyword research aimed at finding the best keywords to support your content strategy.
If you are a fan of Dejan Mladenovski (Super High Energy Programmatic SEO from Sydney Australia) you would have heard him talk about the golden keyword ratio and possibly even the Megatron Matrix - depending on how deep down this rabbit hole you want to go (the bottom, go on follow the white rabbit, take the red pill), they warp through each other and spit out gold.
What we aim to look for first, is the competitive nature of a given keyword. - The way we do that is by using the allintitle: search operator. How many people want this thing - this keyword, The search engine parses the internet and then a ratio of pages that have that keyword are served to searchers. It all boils down to a ‘Supply’ VS ‘Demand’ curve.
With the powers of our megatron matrix and the Keyword Golden Ratio Combined, we bring you ‘global domination’
What we are going to do is make use of a tool like ‘SurgeGraph’ or ‘AHREFS’ or 'WriterZen', or even 'ContextMinds' - any tool that provides a search volume output will work.
So let's take a look at the 2 examples above - 'Search Labs' and 'Search Labs Australia'
So let's take a look at the 2 examples above - 'list of keywords for seo' and 'seo keyword research service'
'list of keywords for seo' has a search volume of 390 per month.
allintitle: 35,000 results
35,000/70 = 500 -- We Don't Want this
'Search Labs Australia' has a search volume of 10 per month.
allintitle: 38 results
38/10 = 3.8 -- Lot's of demand already
This question has been answered by Human Proof Designs, and the answer it seems is… 63. If the search volume is greater than 250, but the number of allintitle:’s is 63 or below, then…. it is a goldilocks word. (this is based on the score of 0.25 and below, for keywords with search volumes of less than 250.
The point of this very exercise is to start with the terms that don’t need a fight. Once a page ranks for those terms, then it is much easier to climb in the charts for those harder to rank terms.
The good thing though, is that there are terms that have high search volume, and low allintitle: values. Finding them is hard, but… worth it.
If you can’t be bothered doing this yourself, feel free to reach out to us at Search Labs. We will run through the math and calculate out the words you want to aim for - then find a way to link them to your conversion pages.
Search Labs: Proudly serving clients globally with cutting-edge search solutions.
Discover how partnering with us can elevate your online presence.