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SEO keyword research how to use the Keyword Golden Ratio (KGR)

What is the Golden Keyword Ratio (GKR)?

The Keyword Golden Ratio (KGR developed by Doug Cunnington) of a keyword (GKR) is calculated by dividing the number of allintitle: results (for that keyword) (a) by the search volume (v) for that keyword. KGR = a/v.
Note however that this logic applies only the keywords with a search volume of less than 250

These are techniques that I have used for years, the courses that teach these techniques range from a few hundred dollars to over $6,000.00 USD. Yet they all come back to the same process.

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If you go through the content on this site, you will see me often refer to the 1%. I was doing a talk with the revered Clint Butler (a devastatingly good SEO). We were talking about ‘why would you give the farm away for $1,000.00 (the cost of an hour of his time) - and we came to the agreement, that ‘only 1% of the people that consume this content will even take the first step - will even implement 1% of its teachings’. This keyword research is founded in that same principle. Only 1% of those that ingest this content will actually implement 1% of it. If you make it to 10% you will already have 10X’d your competition. People ask why SEO is so expensive - it is because it isn’t difficult, but it is hard - time consuming and can be boring and monotonous. Like getting a firearms license in Australia or New Zealand - SEO is designed to have the majority fall out of favor with the process. High Attrition means only the obsessed survive.

So, let’s dive into some advanced keyword research aimed at finding the best keywords to support your content strategy.

If you are a fan of Dejan Mladenovski (Super High Energy Programmatic SEO from Sydney Australia) you would have heard him talk about the golden keyword ratio and possibly even the Megatron Matrix - depending on how deep down this rabbit hole you want to go (the bottom, go on follow the white rabbit, take the red pill), they warp through each other and spit out gold.

What we aim to look for first, is the competitive nature of a given keyword. - The way we do that is by using the allintitle: search operator. How many people want this thing - this keyword, The search engine parses the internet and then a ratio of pages that have that keyword are served to searchers. It all boils down to a ‘Supply’ VS ‘Demand’ curve.

With the powers of our megatron matrix and the Keyword Golden Ratio Combined, we bring you ‘global domination’

First things first I’m a keyword realist.

Keyword Demand

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Keyword Search Volume

How Strong is the demand

Users express their demand through their search queries, and the popularity of the demand is determined by the amount of search volume. (this is a rough estimate, usually provided through what is called clickstream data)
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Product Market

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Who is my competitor in the market

Search engines make it easy for customers to find the suppliers that best meet their needs and requirements. Search engines present the relevant market participants to the searcher..
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Intent Supply

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The Number of Results Presented

How many competitors are there

Supply refers to the amount of content that can be found related to a particular search query. Content creators and publishers can be looked upon as providers, providing users with the necessary results. In Search there is a Primary index - the number listings that you can reach via organic search (currently this sits at around 140 results) and the secondary index, which is ‘as many as google shows below the query when you submit it to search.
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allintitle: search operator

allintitle: is an effective Google operator for understanding the current demand of a specific keyword. It helps to determine how many webpages contain a particular keyword in their title tag, thereby giving valuable insights into the competition.
If you want to know the competition for a particular keyword, try typing "allintitle: [keyword]" in the search bar. This will show how many other companies use that phrase as well. For example, Search Labs and its location-specific versions can be compared in terms of their competition - less companies are competing in Australia that across the globe.
So based on this keyword / search demand / search volume relationship we can form a ‘Zen Matrix’ - not going to claim victory on this one, I was introduced to it via one of Search Labs' favorite AI tools known as ‘writerZen’.

Below is a quad-map of supply vs demand and it helps you to pick the better words to focus on.

If the text in the image is too small to read, don’t stress it is outlined below.

We are moving in reverse - from ‘worst idea’ to ‘best idea’

‘We Don’t Want This’ - Probably best to move along, the words in here have come and gone.

  • High Number of allintitle:
  • Low search volume
  • High search demand 
  • High volatility, like seasonal terms.
  • Short term Trending Keywords


  • High Number of allintitle:
  • High search volume
  • High search demand - these terms have shown their value in the long run
  • High effort to rank for.

‘Not a Bad Place to Start’ - If this is your first rodeo, then yes, let us begin.

  • Low allintitle:
  • Low search volume
  • Low search demand 
  • These might be new words to search
  • If the site is new, then these are a good place to start

‘This is The ‘Goldilocks Zone’ - or habitable zone.

  • Low allintitle:
  • High search volume
  • Low search demand 
  • These might be new words to search
  • Targeted keywords that have a high demand from users
  • Few websites ranking for them
  • An excellent opportunity to rank quickly
Next in our global domination roundup is the ‘Keyword Golden Ratio’ (KGR) developed by Doug Cunningham. This is both Dejan’s and My favorite data based keyword selection process.

So you need to go through your list of prospective keywords we found using the allinsite: Megatron matrix and split the list into ‘more than 250 searches a month’, and ‘less than 250 a month’.

Magic  Megatron Keyword Matrix
How do we use it?

What we are going to do is make use of a tool like ‘SurgeGraph’ or ‘AHREFS’ or 'WriterZen', or even 'ContextMinds' - any tool that provides a search volume output will work.

So let's take a look at the 2 examples above - 'Search Labs' and 'Search Labs Australia'

So let's take a look at the 2 examples above - 'list of keywords for seo' and 'seo keyword research service'

'list of keywords for seo' has a search volume of 390 per month.
allintitle: 35,000 results
35,000/70 = 500 -- We Don't Want this

'Search Labs Australia' has a search volume of 10 per month.
allintitle: 38 results
38/10 = 3.8 -- Lot's of demand already

So what do we do with keywords that have a search volume greater than 250?

This question has been answered by Human Proof Designs, and the answer it seems is… 63. If the search volume is greater than 250, but the number of allintitle:’s is 63 or below, then…. it is a goldilocks word. (this is based on the score of 0.25 and below, for keywords with search volumes of less than 250.

The golden keyword ratio isn't easy - but it saves effort.

The point of this very exercise is to start with the terms that don’t need a fight. Once a page ranks for those terms, then it is much easier to climb in the charts for those harder to rank terms.

The good thing though, is that there are terms that have high search volume, and low allintitle: values. Finding them is hard, but… worth it.

If you can’t be bothered doing this yourself, feel free to reach out to us at Search Labs. We will run through the math and calculate out the words you want to aim for - then find a way to link them to your conversion pages.

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