Mark Traphagen form SEO Clarity once said - "In SEO, authority refers to the importance or weight given to a page relative to a given search query". Modern search engines such as Google use may factors (or signals) when evaluating the authority of a web page. Google wants to bring to the top the ones that are most likely to satisfy the user with accurate, reliable information that fully answers the intent of the query.
Competitive keywords are not always the ones that result in conversions, they may be irrelevant to the buyer, but high in search volume.
In terms of relevance from an SEO perspective, in all reality, the content that your site offers must be relevant to the query submitted, this is the search engines job, determining the relevance of a response. If it get's this step right then you are more likely to use this search engine for future searches, which in turn will aglow the search engine to better position yourself as the Relevant Authority within this space. Your business goals will need to align with the buyers intent, this gives you the online presence required to win over potential customers.
"I do not seek to learn from an amateur, I want advice from a professional with relevant experience in the field". Search Labs aims to provide you with the structure and terminology to make this a reality. Once you know which flags to fly, and which boxes to tick, then we can show the search engine that you are the most experienced provider of a given service or product, and your advice is relevant authoritative advice. This is how you win at the SEO game.
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