During an SEO content audit, all of the content on a website is looked at to see how well it is optimised for search engines.
Most of the time, the audit involves looking at things like keyword usage, metadata, internal links, and the quality of the content. The goal of the audit is to find places on the website where the content could be improved to make it more visible and raise its ranking on search engine results pages (SERPs).
A SEO content audit can help website owners figure out what's wrong with their content and fix it, as well as come up with a better content strategy for the future.
Longreads (articles with 7,000 words or more) are undisputed leaders in terms of content performance because they generate almost 4 times as much traffic as articles with shorter word counts (900-1,200 words).
More than half of the posts with a complex structure (h2+h3+h4) perform well in terms of traffic and engagement. 44% of posts with a simple structure (h2+h3) are also high-performing. In terms of traffic and engagement, 39% of texts with no structure at all (no h2) perform poorly.
Posts with at least one list for every 500 words of plain text receive 70% more traffic than posts without lists.
Headlines between 10 and 13 words generate twice as much traffic and X1.5 more shares than those under 7 words.
Twice as many people visit posts with at least one image as posts with just text. Additionally, these receive 25% more backlinks and 30% more shares.
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