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Google Tag Manager

The Infinity Gauntlet of Tag Managers

Google Tag Manager

Tag Manager helps you avoid touching the source code of your page, and marketers can quickly add or make changes to tags on their own. 

 

 

Tags - they lets you use Analytics and tracking. Lets discuss them.

What is Google Tag Manager?

Before we dive deeper into why you should use Google Tag Manager, let me give you a quick overview of the tool itself.

Google Tag Manager is a free bit of software from Google. It allows you to install various types of tags (code) to your website. A Good examples of tags is Google Analytics tracking code or conversion scripts and re-marketing tags. It really tries to be limitless – you can put all kinds of crazy tags on your site.

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The Infinity Gauntlet of Pixels, Tags and Cookies!

 So you have heard people around  on (Face-Book ) talking about this ‘Google Tag Manager’ (GTM) tool. You keep noticing this come up in marketing conversations more and more often. Some say that it will help you track visitors more easily easier, while others promise that you can rely less on  developers, and…… you’ll be able to install tracking codes/pixels all by yourself.

Plans and Pricing

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Frequently Asked Questions

What is Google Tag Manager?

In short, Google Tag Manager is a system that you ‘install and configure’ on your website (so you need a dev to do this one thing, rather than needing a dev every time you do a new thing). It lets you manage tags on the back-end of your web pages. Google created a pretty intuitive interface which lets you select users (Via a permission system) that can then update and add or change tags without needing to deploy or manipulate additional code on your site. Users log into ‘Google Tag Manager‘ remotely and update tags within the platform. This then instantly adds that functionality to your site.

Why Use Google Tag Manager?

Every piece of software code that integrates with your website needs its own space on the back-end (source code) of the web page that it is intended for. Re-marketing, heat maps, tracking, or even conversion tracking all require code to be added to the page – this adds ‘weight’ to that page.

In the back end, JavaScript holds it all together. The more data you collect for your analytics platform, or the more functionality you add, like schema markup for instance, the more you will need to revisit those pages in order to add tags, update them, and remove them.

Google Tag Manager simplifies this whole process end-to-end.

What are Google Tags?

Tags are bits of code that are embeded in your website’s HTML or Javascript to either extract certain information, or interact with information on your site (or elsewhere – the thing with TAGS is that we find new uses for them every day).

For marketers, tag information usually includes things like ‘how long users visit a page on your site’, ‘did they submit a form request?’, ‘did they go down a certain click path?’, ‘how did they arrive on your site?’, ‘which links did they click?’, ‘did they add or remove products from their shopping cart?’

Each tag tracks something different – and may be fired in a different way. For instance, you might create a tag just to see if someone landed on the home page, then left without going anywhere else. That tag can then send more precise information to Google Analytics, or AdWords, or to another third party advertising platform.

Don't Be Shy

If we didn’t answer all of your questions, feel free to drop us a line anytime.