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manage all of your website’s tags without  modifying any code.

What is Google Tag Manager?

Before we dive deeper into why you should use Google Tag Manager, let me give you a quick overview of the tool itself.

Google Tag Manager is a free bit of software from Google. It allows you to install various types of tags (code) to your website. A Good examples of tags is Google Analytics tracking code or conversion scripts and re-marketing tags. It really tries to be limitless – you can put all kinds of crazy tags on your site.


The Infinity Gauntlet of Pixels, Tags and Cookies!

 So you have heard people around  on (Face-Book ) talking about this ‘Google Tag Manager’ (GTM) tool. You keep noticing this come up in marketing conversations more and more often. Some say that it will help you track visitors more easily easier, while others promise that you can rely less on  developers, and…… you’ll be able to install tracking codes/pixels all by yourself.

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Frequently Asked Questions

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What is Google Tag Manager?

In short, Google Tag Manager is a system that you ‘install and configure’ on your website (so you need a dev to do this one thing, rather than needing a dev every time you do a new thing). It lets you manage tags on the back-end of your web pages. Google created a pretty intuitive interface which lets you select users (Via a permission system) that can then update and add or change tags without needing to deploy or manipulate additional code on your site. Users log into ‘Google Tag Manager‘ remotely and update tags within the platform. This then instantly adds that functionality to your site.

Why Use Google Tag Manager?

Every piece of software code that integrates with your website needs its own space on the back-end (source code) of the web page that it is intended for. Re-marketing, heat maps, tracking, or even conversion tracking all require code to be added to the page – this adds ‘weight’ to that page.

In the back end, JavaScript holds it all together. The more data you collect for your analytics platform, or the more functionality you add, like schema markup for instance, the more you will need to revisit those pages in order to add tags, update them, and remove them.

Google Tag Manager simplifies this whole process end-to-end.

What are Google Tags?

Tags are bits of code that are imbedded in your website’s HTML or JavaScript to either extract certain information, or interact with information on your site (or elsewhere – the thing with TAGS is that we find new uses for them every day).

For marketers, tag information usually includes things like ‘how long users visit a page on your site’, ‘did they submit a form request?’, ‘did they go down a certain click path?’, ‘how did they arrive on your site?’, ‘which links did they click?’, ‘did they add or remove products from their shopping cart?’

Each tag tracks something different – and may be fired in a different way. For instance, you might create a tag just to see if someone landed on the home page, then left without going anywhere else. That tag can then send more precise information to Google Analytics, or AdWords, or to another third party advertising platform.

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Tag Manager lets you control your site

When Tag Manager is installed, it enables communication between your website or application and the Tag Manager servers

With 1 account per organization

Google Tag Manager (GTM) is a term that refers to a software application that manages tags.
Google Tag Manager is a free platform, or management system that enables you to manage and install marketing tags (code snippets or tracking pixels) on your website (or mobile app) without modifying the underlying code.

Through Google Tag Manager, data from one data source (your website) is exchanged with another data source (Analytics).

GTM becomes quite useful when you have a large number of tags to handle, as all of the code is kept in one location.

This is an all-encompassing approach to laying a solid basis for your SEO campaign.
The foundation of our Search Labs game plan for organic growth.

Tag Manager lets you add or remove code without having to break the site

With Tag Manager you control the code on your site