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Google Analytics

Do you know what's going on, in your site?

Google Analytics

Google analytics is the free tool you need to analyse the relevant data produced by your business in one convenient place.



Analytics - If you build it, they will come.

What is Google Analytics?

Google Analytics is a free website analytics data tracking platform, it comes with its own dashboard. You gain access to a wealth of helpful insights about your website, its visitors and their behaviour.

I like to think of it like one of those onboard diagnostic tools they use on luxury automobiles – they measure your cars ‘vital statistics’.

Where did GA (Google Analytics) Come from?

As of 2019 Google analytics is the most widely used web analytics service on the web. Google launched the service in November 2005 after acquiring Urchin Software Corp in April 2005. 

Plans and Pricing

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Frequently Asked Questions

How to Use Google Analytics

Create a Google Analytics account. For this you will need a gmail account, as well as write access to the source code of your site.

Alternatively, if you have Google Tag Manager access, and have Tag Manager installed on the site  – then you can add the Google Analytics (GA) trigger code to your tag manager.

Add the name, URL, and industry of the website you want to track (This is the property).

Create a view to your property.


Done, theoretically you now have Google Analytics Access and View of your site.


Why Do I Need Google Analytics?

Do you have an e-commerce site, or a blog, or a pure info site? Do you have a static website? If the answer is yes to any of these, whether you set them up for personal use or to increase the size and scope of your business, then you need Google Analytics (GA). You no doubt have a mounting list of questions, and there are some that can be answered by having a look at the data that GA Provides.

  • How many people visit my website?
  • Where did they come from?
  • What demographic do they fit?
  • Where do my visitors live?
  • what is my mobile / desktop split?
  • Do I need a mobile-friendly website?
  • Which mobile device is the one most people that visit use?

Do you need to add the GA code to every page of your site?

Because if so, then that is a lot of manual coding work (think about your dev and their hourly rate) especially if your website has more than 100 pages. 

Do you need to engage your dev every time you make a new page?

Do you have Google Tag Manager? – if so, then no. 

If not, then unfortunately – Yes!

Another alternative, is to use your page builder to create a page template, and add the code in the page template, so that every new page contains the analytics code. you only need to add the tag to every page template. 

Or – every page type will need its template updated to contain the analytics code.

Don't Be Shy

If we didn’t answer all of your questions, feel free to drop us a line anytime.