Learn About Your Visitors
Investigate and analyse your visitors with this google tool
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What is Google Analytics?
Google Analytics is a free website analytics data tracking platform, it comes with its own dashboard. You gain access to a wealth of helpful insights about your website, its visitors and their behaviour.
I like to think of it like one of those onboard diagnostic tools they use on luxury automobiles – they measure your cars ‘vital statistics’.
Where did GA (Google Analytics) Come from?
As of 2019 Google analytics is the most widely used web analytics service on the web. Google launched the service in November 2005 after acquiring Urchin Software Corp in April 2005.
Google Analytics let’s you see what is working on your website
Analytics are the future, this platform is an awesome, free one
With the insight you gain from your analytics, you can grown your business – there is no ceiling.
Performance can be monitored, and retargeting is driven from this platform
This is the tool that helps tune your on site experience.
Frequently Asked Questions
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How to Use Google Analytics
Create a Google Analytics account. For this you will need a gmail account, as well as write access to the source code of your site.
Alternatively, if you have Google Tag Manager access, and have Tag Manager installed on the site – then you can add the Google Analytics (GA) trigger code to your tag manager.
Add the name, URL, and industry of the website you want to track (This is the property).
Create a view to your property.
Done, theoretically you now have Google Analytics Access and View of your site.
Why Do I Need Google Analytics?
Do you have an e-commerce site, or a blog, or a pure info site? Do you have a static website? If the answer is yes to any of these, whether you set them up for personal use or to increase the size and scope of your business, then you need Google Analytics (GA). You no doubt have a mounting list of questions, and there are some that can be answered by having a look at the data that GA Provides.
- How many people visit my website?
- Where did they come from?
- What demographic do they fit?
- Where do my visitors live?
- what is my mobile / desktop split?
- Do I need a mobile-friendly website?
- Which mobile device is the one most people that visit use?
Do you need to add the GA code to every page of your site?
Because if so, then that is a lot of manual coding work (think about your dev and their hourly rate) especially if your website has more than 100 pages.
Do you need to engage your dev every time you make a new page?
Do you have Google Tag Manager? – if so, then no.
If not, then unfortunately – Yes!
Another alternative, is to use your page builder to create a page template, and add the code in the page template, so that every new page contains the analytics code. you only need to add the tag to every page template.
Or – every page type will need its template updated to contain the analytics code.
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Analytics lets you see internal performace
Google analytics helps the company know how their website is performing and identifying the areas where they need to improve.s
See what is happening on your site
Google Analytics help companies know how their website is performing and identify areas where they need to improve. It helps them by tracking visitor data, like what pages they visit, what links they follow, what search terms they use, and more. All this information can be used to make adjustments to the site in order to improve user experience.
You can also track all kinds of data about how visitors interact with their site – for example, which pages have high bounce rates or which pages have high conversion rates. This data can help you decide on whether or not it makes sense to change the structure of your site.