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The Biggest Search Engine that is constantly defining relevance

What is Google?

Google is one of the most popular search engines in the world. Google provides a fast and reliable way to find what you need, whether it’s your next job, a new TV show to watch, or a recipe for dinner.

Google Search was founded by Larry Page and Sergey Brin on September 4th 1998. The first Google search engine was built in 1996 and was called Backrub.

The word “Google” is a play on the word googolplex- one followed by ten trillion zeroes- which reflects Page and Brin’s mission of organizing the immense webpages available online at that time, which would have taken an inconceivable amount of computing power to do manually.

We play in Google's yard!

Google is a search engine (the main engine) for the internet that allows you to search for websites and videos. It has all the information on the accessible web. Google is also a manufacturer of electronic devices, including smartphones, tablets, and smartwatches – all of which rely on or feed info to their web platform.

The goal of Google is to provide the most relevant results as quickly as possible. This means that it will rank websites that are more relevant or higher quality higher in its search engine rankings than those that are less relevant or lower quality – we help you find out what makes relevance.

Our Director of Organic Search (Everhardt Strauss). Has increased organic traffic for an enterprise company by over 100% Year-On-Year for the past 4 years.

Search Labs distinguishes itself as an SEO agency by combining strategy, research, and industry best practices. We can show the science that supports our recommendations. If you are in Melbourne we can meet up and have a chat, possibly a coffee, or online?

Finding the right digital marketing product or service


I have no idea who my competitors are. I have no idea which keywords they are ranking for. Do I need to rank for those keywords? This is a blank slate. 


You know who your competitors are – and you know which keywords they are using to get traffic. You also want that traffic.

Send Me A Quote! - It's a free quote.

What kind of SEO direction do you need?

It’s time to increase your earnings using correlation-based SEO.

Frequently Asked Questions

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Does Google Provide any tools?

Google has a variety of tools that can help make SEO easier. They have:

  • Google Analytics
    • which is used to monitor website traffic and track how visitors are interacting with content.
  • Google Keyword Planner
    • which is a tool that provides suggestions for keywords that may drive more traffic to a site, as well as the estimated search volume and competition for those keywords.

We should also mention the benefits of:

  • Google Search Console.
    • It tracks site performance from a technical standpoint, including alerts on crawling errors and indexation issues. 

We also make use of:

  • Google Tag Manager
    • GTM is a Tag Management platform that lets you add code to your site without having to actually access your site.
  • Google Data Studio
    • Data Studio is a data visualisation platform, if you set up an account with Search Labs we will build out a Data Studio for you in order to track performance.
  • Google Site Kit
    • Google Site Kit is a collaberation between Google and WordPress making it easy to integrate all of the tools mentioned above.
  • Google Productivity Tools
    • Google Sheets
    • Google Docs
    • Google Slides
    • GMAIL
    • Google Maps
      • These all tie together in a productivity platform

Just how big is Google?

In the last published crawl data report, in 2016 this tech giant (Google) indexed 130,000,000,000 (130 trillion) web pages – each page providing some form of content to a user, client or customer.

Even though this number is massive, Google seems to have flipped the book, it seems that the size of the index is no longer indicative of quality, it is in reality based on the quality of content in their index.

What are Google Tags?

Tags are bits of code that are imbedded in your website’s HTML or JavaScript to either extract certain information, or interact with information on your site (or elsewhere – the thing with TAGS is that we find new uses for them every day).

For marketers, tag information usually includes things like ‘how long users visit a page on your site’, ‘did they submit a form request?’, ‘did they go down a certain click path?’, ‘how did they arrive on your site?’, ‘which links did they click?’, ‘did they add or remove products from their shopping cart?’ Each tag tracks something different – and may be fired in a different way. For instance, you might create a tag just to see if someone landed on the home page, then left without going anywhere else. That tag can then send more precise information to Google Analytics, or AdWords, or to another third party advertising platform. This merges Google search and marketing into one platform.

Are you frustrated with the lack of results from your SEO efforts?

We went there, and are back. Now, Massive Corporations rely on our skilled staff and time-tested digital marketing techniques – our main focus is on Search Engine Optimization. We can assist your business in being more visible online and achieving sustainable growth by ensuring that increased traffic, results in more revenue.

Do you want to boost your SEO ranking but aren't sure what to do or who to trust?

We’ll help you increase organic traffic and conversions so you can build and scale your business. Now is the time to set up a strategy consultation with us to discover how our correlation-driven SEO strategies and supplementary marketing services may assist you in reaching your goals whether that be creating a new piece of content, or removing duplicate content, or even building internal links and linking structures. 

Tag Manager lets you control your site

When Tag Manager is installed, it enables communication between your website or application and the Tag Manager servers

With 1 account per organization

Google Tag Manager (GTM) is a term that refers to a software application that manages tags.
Google Tag Manager is a free platform, or management system that enables you to manage and install marketing tags (code snippets or tracking pixels) on your website (or mobile app) without modifying the underlying code.

Through Google Tag Manager, data from one data source (your website) is exchanged with another data source (Analytics) – this is useful in determining if you have made relevant content or if people are following internal links.

GTM becomes quite useful when you have a large number of tags to handle, as all of the code is kept in one location.

This is an all-encompassing approach to laying a solid basis for your SEO campaign, helping with keyword research and boosting traffic through a high value target keyword.
The foundation of our Search Labs game plan for organic growth.

Tag Manager lets you add or remove code without having to break the site

With Tag Manager you control the code on your site