Google's Organic Search Tool
This one shows you the words they used to find you
Google Search Console
This is my favourite of the Google toolset, some people love analytics, but I love the chase – what did they ask Google to get here? This is the tool that ‘tells all’
How many Impressions become a Click, how many Clicks become a conversion?
What is Google Search Console?
This is the power combo move of organic search – it is the source of truth!
Google Search Console is a free tool from Google. It allows you to track and benchmark a range of organic search metrics. I use it to determine what Google thinks you are – if the query ‘pink shoes’ shows many impressions for your site, then we need to figure out why Google thinks you are relevant to that query!
The 'Multitool' of organic search!
I am always blown away by the small percentage of users that actually use Search Console. What makes it so powerful is that it shows you exactly what you need to know. The data coming out of it can be a little overwhelming – but the internet is not a small place, and once you wrap your head around the ‘wants from the needs’ then you can start tracking what matters.
Plans and Pricing
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Install
and configure your Search Console- Once Up and Running, we can look at what you want!
- We can reverse engineer what Google thinks you are!
All Google Tools
Best Value- Google Analytics
- Google Search Console
- Google SiteKit
- Google Optimize
- A Google Data Studio Dashboard
Frequently Asked Questions
What is Google Tag Manager?
In short, Google Tag Manager is a system that you ‘install and configure’ on your website (so you need a dev to do this one thing, rather than needing a dev every time you do a new thing). It lets you manage tags on the back-end of your web pages. Google created a pretty intuitive interface which lets you select users (Via a permission system) that can then update and add or change tags without needing to deploy or manipulate additional code on your site. Users log into ‘Google Tag Manager‘ remotely and update tags within the platform. This then instantly adds that functionality to your site.
Why Use Google Tag Manager?
Every piece of software code that integrates with your website needs its own space on the back-end (source code) of the web page that it is intended for. Re-marketing, heat maps, tracking, or even conversion tracking all require code to be added to the page – this adds ‘weight’ to that page.
In the back end, JavaScript holds it all together. The more data you collect for your analytics platform, or the more functionality you add, like schema markup for instance, the more you will need to revisit those pages in order to add tags, update them, and remove them.
Google Tag Manager simplifies this whole process end-to-end.
What are Google Tags?
Tags are bits of code that are embeded in your website’s HTML or Javascript to either extract certain information, or interact with information on your site (or elsewhere – the thing with TAGS is that we find new uses for them every day).
For marketers, tag information usually includes things like ‘how long users visit a page on your site’, ‘did they submit a form request?’, ‘did they go down a certain click path?’, ‘how did they arrive on your site?’, ‘which links did they click?’, ‘did they add or remove products from their shopping cart?’
Each tag tracks something different – and may be fired in a different way. For instance, you might create a tag just to see if someone landed on the home page, then left without going anywhere else. That tag can then send more precise information to Google Analytics, or AdWords, or to another third party advertising platform.